I've had the pleasure of working with Glidden for a few years now as one of their My Colortopia bloggers. So I was excited to attend their new campaign launch in NY a few weeks ago. It was all about "wow vs. whoa". In other words, how you can get a high end look for an affordable price without sacrificing quality. We all know the old adage about paint being the cheapest way to transform a home but who wouldn't want to save a little (or in some cases a lot!) money in the process?
An eclectic mock living room, styled by PS I Made This, was filled with pieces that were both affordable (wow) and expensive (whoa!) to illustrate the point. We all ooh'd and ahhh'd as we guessed which was high and low. Perfectly adorable blue drinks in ball glasses were consumed. We talked about overhearing couples fight at the paint counter (Wouldn't a home improvement store make a great setting for a reality show? I'm waiting for my call, Mark Burnett!). I learned the meaning of "on fleek" from someone cooler than me. A good time was had by all and then the new campaign was revealed...
Turns out that in a series of third party tests, Glidden paint scored as well or better than other brands that cost twice as much! Having used Glidden for many years now, I knew it was a quality product but half the price? Now that was the true "wow" moment for me.
disclosure: This post was sponsored by Glidden but all opinions expressed are my own.